ABC1: related pages

Social grades

The classification of people by social and economic class. The commonest system runs from A (professional) to E (casual labourers) based on occupation.

Psychographics

Market segmentation by lifestyle; classifying people wants, aspirations and values.

Cross selling

The sale of a product to customers who already purchase a different product from the supplier.

Ad driven media

The parts of the media that are dependent on advertising for their revenues, which therefore tend to be cyclical.