Reach: related pages
Ad driven media
The parts of the media that are dependent on advertising for their revenues, which therefore tend to be cyclical.
Media fragmentation
The breaking up of the large audiences previously enjoyed by media channels as a result of technology increasing the choice available.
Media convergence
The technology driven unification of different media channels, for example the delivery of audio and video over the Internet.
Copyright Graeme Pietersz © 2005-2019
