Subscriber acquisition cost: related pages

Indicators of the performance of a telecoms business in terms of customers and revenue generation.

The number of new subscribers who replacing those who have cancelled the service as a proportion of the total number of subscribers.

ARPU

The revenues from the services divided by the number of clients buying those services.

Data revenues

The revenue generated from carrying data rather than voice telecommunications traffic. Data revenues are likely to have different margins and growth prospects from voice.